The marketing of today, tomorrow and beyond

You are peacefully and nicely chatting in your car with your daughter and a vendor calls you because one day, a long time ago, you bought something from them, and he wants to propose you this or that product. You say you don’t have the budget but the guy doesn’t accept a no as an answer, he insists, he wants to (better: he has to) sell. You, very calmly, tell him to please remove, forever, your name from their list.

The sale made in this way cannot work anymore. Seth Godin explained it well many years ago (indeed, he has also built a career on the concept), and at any rate we now know that it doesn’t work and hasn’t a future (neither a present, however).

That’s enough! I set out my goods on the (electronic) counter, I do soft offline marketing without selling anything but answering to the questions of people who may be potentially interested; but I will never again make cold calling (or have someone make them for me), hoping that on the other side the person is just expecting me for magnifying the features of my translations.